eMarketer Daily - Smartphone Owners in Japan Lukewarm on New iPhone

Just 2.9% of Android smartphone users ages 20 to 69 in Japan want to buy the newest iPhone model, suggesting that Apple is failing to win over customers of a big rival. Even among users who already have an iPhone, fewer than 16% said they would like to upgrade.

September 2, 2016  Send to a friend SPECIAL NOTE: There will be no eMarketer Daily Newsletter published on Monday, September 5, in observance of Labor Day in the US. Smartphone Owners in Japan Lukewarm on New iPhone Just 2.9% of Android smartphone users ages 20 to 69 in Japan want to buy the newest iPhone model, suggesting that Apple is failing to win over customers of a big rival. Even among users who already have an iPhone, fewer than 16% said they would like to upgrade. Read Article Register: Online Holiday Shopping Forecast and Trends 2016 How long will the ecommerce holiday shopping season be this year? What role will mobile, augmented reality and conversational commerce play? Get answers to these questions and more in eMarketer's annual Online Holiday Shopping Forecast and Trends webinar. Reserve my seat. The Ad Industry's Focus on Fraud Has Intensified In spite of the great advances made in the fight against ad fraud, the practice is still costing US digital display advertisers billions of dollars. Read Article Download: Multichannel Marketing—Four Tactics for Omnichannel Success Are you integrating the required data sources, technologies and departments to make omnichannel marketing successful? Download our report to learn the current state of multichannel marketing and four core objectives companies must meet to make it work. Receive my complimentary copy. Smartphones Are Especially Essential for Millennial Mothers Edison Research has focused on understanding millennial moms in its "Infinite Dial 2016" and "The Research Moms 2015" studies. eMarketer spoke to Megan Lazovick, director of research at Edison, about some common characteristics of millennial moms and how they are using digital, mobile and social media. Read Interview An interview with: Megan Lazovick Director, Research Edison Research  For eMarketer PRO subscribers Video Viewability: With No Set Standard to Follow, Advertisers Puzzle over Wide Array of Benchmarks Digital advertisers increasingly look to buy and benchmark video ads against viewable impressions vs. raw impressions. But given how much variance there is in video viewability across publishers, platforms, devices and even player sizes, negotiating pricing based on viewability thresholds or blindly looking to benchmark on a set number can prove a difficult, even dangerous, practice.  For eMarketer PRO subscribers Marketers' Roundtable: Brands' Successes and Struggles with Marketing Technology The marketing technology space is buzzing with activity, but it's a transitional time for many brands. eMarketer asked a number of marketing technology experts at some leading brands and agencies about the biggest changes and challenges in the space. An interview with: 18 marketing thought leaders at brands and agencies ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.