Five ways your business can use Local SEO even without a physical store

SEW | Daily Jul 29, 2016 Today's Top Story Five ways to use local SEO even when you don't have a physical premise How can a business stand out in local SEO with no physical premise? Is it even possible? by Tereza Litsa Sponsored Meet the disruptors, unicorns, incumbents, VC's and data scientists at Shift San Francisco this August 30 Search Engine Watch & ClickZ are bringing together the drivers of digital change this August in San Francisco for the U.S. launch of Shift, it's new digital transformation and leadership event. Hear from Google Ventures, Accenture, Vice Media, Coca-Cola & SAP how to get your digital transformation plan right. Request your pass here.

Mobile Should you use a hamburger icon on your mobile menu? The three-line 'hamburger' menu icon receives a lot of vitriol. It is variously described as "controversial", "notorious" etc. but it is rapidly becoming the de facto symbol to open a navigational menu on a mobile website. Read more by Andy Favell SEO Are you paying enough attention to reviews in your local SEO? Sponsored content in collaboration with ReviewJump. Views expressed in this article are those of the interviewee and do not necessarily reflect SEW's opinions. Read more by Rebecca Sentance Quiz: How well do you know these 25 SEO abbreviations? SEO, SEM, PPC, CTR, HTML, HTTP, IP... even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place. Read more by Christopher Ratcliff Social Facebook image cheat sheet: maximum photo sizes for your branded page and ads Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened to the world's most popular social network (for now) since then... Read more by Christopher Ratcliff Social media: look before you leap Social media puts your message in front of your audience instantly. With millions of active users and real time engagement, social is a great tool to distribute, engage and communicate. Read more by Jason Stockwell More News Why your brand needs a style guide Brands need content. It's at the heart of the 'brand as publisher' concept. Read more by Tom Smith Google brings programmatic to native ads Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. Read more by Al Roberts 17 useful search marketing stats from Merkle's Q2 2016 report This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google's own Q2 earnings announcement and it makes for a bumper stat-filled reading. Read more by Philippa Martinez

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