eMarketer Daily - APAC Set to Become the World’s Largest Digital Travel Sales Market

Digital travel sales in Asia-Pacific will surpass those in North America next year, making it the largest regional market in the world. According to eMarketer's worldwide digital travel sales forecast, sales in APAC will grow by more than 21% next year, reaching $215.92 billion, compared with North America's $200.43 billion.

July 13, 2016  Send to a friend APAC Set to Become the World's Largest Digital Travel Sales Market Digital travel sales in Asia-Pacific will surpass those in North America next year, making it the largest regional market in the world. According to eMarketer's worldwide digital travel sales forecast, sales in APAC will grow by more than 21% next year, reaching $215.92 billion, compared with North America's $200.43 billion. Read Article eMarketer Podcast: Multiscreening, Embedded Commerce In episode 3 of "Behind the Numbers," eMarketer's new podcast, we dissect the new eMarketer estimates for time spent with media and for simultaneous media usage. In the second half we discuss "embedded commerce," or ecommerce that is enabled on social and other non-retail oriented platforms. Listen now. Digital News Consumers Are Ambivalent About Video Major news outlets have announced big initiatives around video, but do consumers want to watch the news, or read it? Research suggests traditional articles are still the most desirable source of news. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today AM/FM Radio Still Leads Music Discovery in Canada Internet users in Canada aren't discovering new music on Spotify—or any other streaming option. Nearly two-thirds say they still find new tunes to listen to on the radio—though for daily listening, most turn to digital devices. Read Article  For eMarketer PRO subscribers For B2Bs, Ecommerce Doesn't Replace a Personal Touch Zachary Abbell, director of ecommerce at office supply brand Poppin, talks about the opportunity that business-to-business (B2B) buyers represent. An interview with: Zachary Abbell Director, Ecommerce Poppin  For eMarketer PRO subscribers With Brands Focused on Content Creation, Media Companies Expand Agency-Like Services In response to consumers' fragmented attention and their growing propensity to block ads, brands are increasing their use of native advertising. And publishers are helping to support those efforts by forging more collaborative relationships with brands and building out services to produce paid content that meets their objectives. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.