eMarketer Daily - Week in Review

July 10, 2016

Week's Top Articles

Age Dictates Device Usage in Australia

Mobile Taobao Users in China Skew Younger

Consumers In Japan Are Skeptical, but Curious, About Virtual Reality

Mobile Wallets and Mobile Purchases on the Rise in India

B2B Marketers Struggle to Create Effective Content Marketing Materials

Interview of the Week
CMO One-to-One: To Stay Competitive, HCL Restructures Its Marketing Team Around Centers of Competence

Matt Preschern, HCL's executive vice president and CMO, has spent close to two years transforming the company's marketing organization to help it effectively compete under the market dynamics of an increasingly digital world. Preschern spoke with eMarketer about how he is changing HCL's marketing team structure and its approach to hiring in support of his transformation efforts.

Full Interview »

Matt Preschern
Executive Vice President and CMO
HCL Technologies

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Chart of the Week

eMarketer Webinar: Immersive Media

The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market, giving brands and publishers a powerful, new immersive medium for engaging audiences. Join us as we explore the current state of VR and AR technology and what it could mean for your business. Register here.

How Facebook's Messenger Became a Popular Mobile Messaging Service

Marketers Lack the Skills to Deliver on Customer Experience

Targeting Is a Key Driver of Programmatic TV

Most Mobile Banking Users Check Balances, Statements

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