eMarketer Daily - Consumers In Japan Are Skeptical, but Curious, About Virtual Reality

Less than half of internet users in Japan said they had experienced virtual reality (VR) technology, according to research. However, that doesn't mean they're not interested. Many suggest that free or low-cost VR experiences, coupled with encounters with the technology on TV and at events, may help to trigger further interest.

July 5, 2016  Send to a friend Consumers In Japan Are Skeptical, but Curious, About Virtual Reality Less than half of internet users in Japan said they had experienced virtual reality (VR) technology, according to research. However, that doesn't mean they're not interested. Many suggest that free or low-cost VR experiences, coupled with encounters with the technology on TV and at events, may help to trigger further interest. Read Article eMarketer Roundup: Programmatic Marketplace - Download Now This year, over two-thirds of display ad spending will be transacted programmatically. Download eMarketer's latest Roundup for key trends, forecasts and interviews to help all parties in the programmatic ecosystem navigate the increasingly important landscape. Receive my copy. Marketers Lack the Skills to Deliver on Customer Experience More marketers say they are interested in utilizing customer experience, a discipline that uses analytics and personalization, to form lasting relationships with consumers. But despite the recognition of its potential, many marketers say their organizations fall short on the implementation of customer experience strategies. Read Article eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City. Register here for early-bird tickets. Teens' Ownership of Smartphones Has Surged The image of teenagers staring at smartphone screens is a time-capsule-worthy emblem of our times. The irony is that teens have suffered the indignity of underindexing significantly for owning smartphones. Read Article  For eMarketer PRO subscribers Spanish-Dominant Hispanics Lead in Time Spent with Video US Hispanics are among the most active video viewers of any race or ethnicity. However, their viewing habits aren't unilateral. Research shows that language has a major influence on the video-viewing behavior of US Hispanics.  For eMarketer PRO subscribers Beckoning to Consumers in Canada Through Beacons LoyaltyOne, a global coalition loyalty program that brings together 200 different companies in Canada, spoke with eMarketer about how the company is working with local Canadian brands to bring beacon technology into their stores. An interview with: Jeffrey Berry Senior Director, Research and Development LoyaltyOne ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.