eMarketer Daily - How Engaging Are In-App Ads for Smartphone Users in South Korea?

More advertisers in South Korea are spending on in-app advertising, but those brands considering an investment need to keep a watchful eye on performance. Research suggests many of the country's smartphone users are engaging with these mobile ads by accident, impacting their success.

July 25, 2016  Send to a friend How Engaging Are In-App Ads for Smartphone Users in South Korea? More advertisers in South Korea are spending on in-app advertising, but those brands considering an investment need to keep a watchful eye on performance. Research suggests many of the country's smartphone users are engaging with these mobile ads by accident, impacting their success. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Facebook Gets Strong Majority of World's Social Ad Spending Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot. eMarketer estimates that the company, which will report earnings this week, will take in more than two-thirds of social media ad revenues around the globe this year. Read Article iMedia Brand Summit - Join your peers! Gearing up for iMedia Brand Summit - it's all about consumers and tech - Sept. 11-14, San Diego, CA. Senior marketers from PepsiCo, MGM, Gap, Walgreens and Boston Celtics are already on board. We're almost at capacity for qualified buyers. RSVP now Netflix Reports Churn as Subscribers Leave over Price Increase While there were actually more US subscribers in Q2 than Q1, growth was not as fast as Netflix hoped. The issue can be attributed to an unexpected exodus of subscribers whose monthly membership rate rose from "grandfathered" rates. Read Article  For eMarketer PRO subscribers Pinterest Aims to Build an Ecommerce Foothold For brands, Pinterest is no longer just a digital bulletin board. Through a series of key updates including new analytics tools, a revised policy regarding affiliate links and the rebranding of the "Pin It" feature, the social network is determined to assert itself as a go-to marketing and ecommerce tool. According to a recent study, Pinterest is more likely to be used for shopping than other social platforms, but companies are still determining the best way to make it work for them.  For eMarketer PRO subscribers Consumer Data Protection and the US Government David King, senior manager of internal audit, risk and compliance at global accountancy firm UHY Advisors, spoke with eMarketer about the US government's efforts to get marketers to share their consumer data. An interview with: David King Senior Manager, Internal Audit, Risk and Compliance UHY Advisors ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.