eMarketer Daily - Women More Likely to Send Daily Chat App Messages in Japan

In every age group, women are roughly 10 percentage points more likely to send daily chat messages than men. Meanwhile, more men say they never send such messages. Older users are more reliant on email.

July 27, 2016  Send to a friend Women More Likely to Send Daily Chat App Messages in Japan In every age group, women are roughly 10 percentage points more likely to send daily chat messages than men. Meanwhile, more men say they never send such messages. Older users are more reliant on email. Read Article eMarketer Podcast: Augmented and Virtual Reality In episode 5 of "Behind the Numbers," we dig into augmented reality (AR), virtual reality (VR) and the implications of each for marketers. Hosts Bryan Yeager and Marcus Johnson also discuss the "Brexit" vote, its potential effects on the digital economy in the UK and how eMarketer's estimates may be affected. Listen now. Emojis Make Brands Fun, Relatable More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so, June 2016 research found. Indeed, many think those brands are fun and relatable. Read Article eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City. Register here for early-bird tickets. Banking Customers Still Want Human Interaction Despite digital's growing presence in financial affairs, many banking customers in North America enjoy handling their money matters the old-fashioned way. According to research, a strong majority said they still plan to visit physical branches two years from now. Read Article  For eMarketer PRO subscribers How Much Is Too Much? Data-Driven Marketing Faces Legal Scrutiny Armed with powerful data-collection tools and sophisticated analytics, brands are learning more than ever about who their customers are, what they do, where they are and what they like. When all of this intelligence is combined, crunched, parsed, sliced and diced, it becomes a powerful marketing tool. But just because marketers can target their customers in such intimate ways, does that mean they should?  For eMarketer PRO subscribers Amazon Business Facilitates 'Seamless' B2B Ecommerce for Buyers and Sellers Prentis Wilson, vice president of Amazon Business, spoke with eMarketer about how the retail giant's business-to-business unit is addressing B2B buyers' expectations. An interview with: Prentis Wilson Vice President, Amazon Business Amazon ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.