17 useful search marketing stats from Q2 2016

SEW | Daily Jul 27, 2016 Today's Top Story 17 useful search marketing stats from Merkle's Q2 2016 report This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google's own Q2 earnings announcement and it makes for a bumper stat-filled read. by Philippa Martinez Sponsored Meet the disruptors, unicorns, incumbents, VC's and data scientists at Shift San Francisco this August 30 Search Engine Watch & ClickZ are bringing together the drivers of digital change this August in San Francisco for the U.S. launch of Shift, it's new digital transformation and leadership event. Hear from Google Ventures, Accenture, Vice Media, Coca-Cola & SAP how to get your digital transformation plan right. Request your pass here.

Industry What the evolution of search can teach marketers about digital transformation For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read. Read more by Cedric Chambaz Social Facebook vs Snapchat: which is the better channel for your brand? It's been a great year for Snapchat and it's no surprise that Facebook is eyeing up many of its most successful features. Read more by Tereza Litsa Five ways to improve your organic reach on Facebook Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that's visited by more than a billion users every day. Read more by Larry Kim More News Verizon acquires Yahoo's operating business for $4.8 billion Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Read more by Sophie Loras Four key digital transformation trends you must pay attention to right now Last week ClickZ Intelligence held its webinar on The What, Why and How of Digital Transformation in association with Marketo. Read more by Andrew Warren-Payne Google launches imported call conversions If the internet killed the phone call, the smartphone has revived it. Read more by Al Roberts

Latest Report ClickZ Intelligence Report: The Future of the Retail Customer Journey [Sample] The traditional purchase funnel is no longer an adequate model for marketers, with customer behavior becoming less linear and predictable. This research ... read more   Free Download     →

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