eMarketer Daily - Most Internet Users in China Say They’re Early Tech Adopters

Nearly 60% of internet users in China consider themselves early technology adopters, more than said the same in any other country in Asia-Pacific. China's digital population is also the most likely to plan their next tech purchase online, according to April research.

July 12, 2016  Send to a friend Most Internet Users in China Say They're Early Tech Adopters Nearly 60% of internet users in China consider themselves early technology adopters, more than said the same in any other country in Asia-Pacific. China's digital population is also the most likely to plan their next tech purchase online, according to April research. Read Article [Download] The Definitive Strategy Guide to Post Purchase Email Campaigns Repeat customers make up only 15% of the average retailer's email list. Turn one-time buyers into loyal customers with a well-planned post purchase campaign strategy that engages and nurtures customers, builds loyalty and generates another sale. Download Now. Measuring ROI Still the Top Struggle for Social Marketers Most social marketers in North America find measuring ROI to be a challenge. According to research, well over half said they felt this way, topping other potential obstacles like securing budgets and tying efforts to business goals. Read Article eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City. Register here for early-bird tickets. Mobile Phone Users Are Happy with Their Wireless Carrier Generally, US mobile phone users are satisfied with their primary mobile service provider, May 2016 research revealed. And many said they're likely to recommend the carrier to friends or family. Read Article  For eMarketer PRO subscribers Kaggle Matches up Brands and Coders to Crowdsource Data Solutions Anthony Goldbloom, co-founder and CEO of data science firm Kaggle, spoke to eMarketer about how the company connects brands such as GE, Facebook and Wal-Mart with data scientists and statisticians An interview with: Anthony Goldbloom Co-Founder and CEO Kaggle  For eMarketer PRO subscribers The US Media and Entertainment Industries 2016: Digital Ad Spending Forecast and Trends Both the media and entertainment categories are expected to record double-digit growth in digital ad spending this year. Combined, the two industries are poised to invest $7.34 billion on digital advertising in 2016, spurred by consumers' increased consumption of news and entertainment via the internet. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.