eMarketer Daily - Marketers in South Korea Boost Social Media Budgets as Competition Heats Up

With nearly 100% of companies in South Korea now using social media platforms like Facebook, competition and spending on the channel is on the rise. More than half of social media executives in the country expect to increase their social budgets this year, and use of social media big data is growing as organizations try to gain an edge on competitors.

July 11, 2016  Send to a friend Marketers in South Korea Boost Social Media Budgets as Competition Heats Up With nearly 100% of companies in South Korea now using social media platforms like Facebook, competition and spending on the channel is on the rise. More than half of social media executives in the country expect to increase their social budgets this year, and use of social media big data is growing as organizations try to gain an edge on competitors. Read Article eMarketer Webinar: Immersive Media The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market, giving brands and publishers a powerful, new immersive medium for engaging audiences. Join us as we explore the current state of VR and AR technology and what it could mean for your business. Register here. Podcast: Why Has Ad Blocking Gone Mainstream? In the latest episode of "Behind the Numbers," we dig into ad blocking—how many people in the US are using ad blocking software, how much the activity is likely to grow and what it means for publishers and advertisers. Plus: a look at social video. Listen to Podcast eMarketer Podcast: Multiscreening, Embedded Commerce In episode 3 of "Behind the Numbers," eMarketer's new podcast, we dissect the new eMarketer estimates for time spent with media and for simultaneous media usage. In the second half we discuss "embedded commerce," or ecommerce that is enabled on social and other non-retail oriented platforms. Listen now. Half of US Internet Users Want to Unplug on Vacation US internet users are equally divided in their intentions to unplug from the web while on vacation. Yet, according to research, most people have connected to the internet while taking a break, regardless of gender or age. Read Article  For eMarketer PRO subscribers Marketing Through Facebook Messenger Puts Brands Where Users Feel Comfortable Nick Strada, group creative director at digital agency AKQA, speaks to eMarketer about what brands can do with Facebook Messenger. An interview with: Nick Strada Group Creative Director AKQA  For eMarketer PRO subscribers In India, Smartphones and Their Users Are on the Cusp of a 4G Revolution Although 4G is not yet widespread in India, that may soon change. Mobile carriers are investing heavily in the infrastructure needed to support the faster mobile broadband standard. In addition, prices for 4G-enabled smartphones are dropping quickly. The adoption of 4G will offer consumers a plethora of new services, while providing marketers new ways to connect with audiences. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.