eMarketer Daily - Week in Review

July 3, 2016

Week's Top Articles

Students in India Get Serious About Smartphones

Mobile Messaging Users in Vietnam Choose Homegrown Zalo

Homegrown Vendors Push Philippines Smartphone Adoption to New Highs

Content, Immersiveness Key to VR Success in China

Programmatic TV Ad Spending to More Than Double This Year

Interview of the Week
Spanish, English or Both? How to Leverage Language to Reach US Hispanics

A study recently conducted by Culturati, a research and consulting company, looked at how to approach language in TV advertising geared toward US Hispanics, with a specific focus on the effectiveness of "Spanglish," or mixing English and Spanish. eMarketer spoke to Rene Sanchez, Culturati's vice president of client strategy and insights, about the key findings of this study.

Full Interview »

Rene Sanchez
Vice President, Client Strategy and Insights
Culturati

Share this:

Chart of the Week

eMarketer Webinar: Immersive Media

The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market, giving brands and publishers a powerful, new immersive medium for engaging audiences. Join us as we explore the current state of VR and AR technology and what it could mean for your business. Register here.

How Much Do Students in India Socialize Online?

Facebook News Feed Puts Friends, Family First

How Popular Is the Sharing Economy?

Nearly One-Third of the World Will Use Social Networks Regularly This Year

Send to a Friend »

Newsletter Sign-Up »

RSS Feed »

Corporate Subscription »

Advertise »

To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website.

You are currently subscribed to the eMarketer Daily Newsletter as hoangchiencnf21.news@blogger.com. You can unsubscribe or manage your email preferences here, and you can change your email address here.

eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Click here to submit research for potential inclusion in the eMarketer Daily.