eMarketer Daily - Will Chinese Manufacturers Gain Ground in India's High-End Smartphone Market?

A small, but growing, segment of smartphone users in India are choosing to upgrade to "high-end" mobile devices that cost INR 20,000 ($312) or more. Although India's high-end market is currently dominated by Samsung and Apple, there are signs new competitors like China's OnePlus may capture a greater share of high-end purchases in the near future.

July 20, 2016  Send to a friend Will Chinese Manufacturers Gain Ground in India's High-End Smartphone Market? A small, but growing, segment of smartphone users in India are choosing to upgrade to "high-end" mobile devices that cost INR 20,000 ($312) or more. Although India's high-end market is currently dominated by Samsung and Apple, there are signs new competitors like China's OnePlus may capture a greater share of high-end purchases in the near future. Read Article eMarketer Podcast: Augmented and Virtual Reality In episode 5 of "Behind the Numbers," we dig into augmented reality (AR), virtual reality (VR) and the implications of each for marketers. Hosts Bryan Yeager and Marcus Johnson also discuss the "Brexit" vote, its potential effects on the digital economy in the UK and how eMarketer's estimates may be affected. Listen now. Augmented Reality Booming Worldwide, Thanks in Part to Pikachu There's no question mobile app Pokémon Go has been a big hit in the immersive media world. But from Q4 2015's $238 million in investments of virtual and augmented reality (VR and AR) companies to a whopping $1.08 billion dollars going to the technologies in Q1 of this year, it's clear that the industry had momentum even before the app's release. Read Article eMarketer StatPack: US Mobile Time & Activities - Download Now Looking for stats on time spent with mobile, by device, channel and activity? Download eMarketer's US Mobile Time and Activities StatPack for over 40 pages of charts, key stats, trends and forecasts that you can keep at your fingertips all year long. Receive my copy. Android Users Interact More with Push Notifications Globally, push notification interaction rates are higher on Android devices than they are on iOS, according to research. In fact, in Europe and North America, push notification interaction rates are more than three times as high on Android than iOS. Read Article  For eMarketer PRO subscribers Nearly Half of Hispanics in North America Say They're Addicted to Their Mobile Phones Hispanics in North America are a mobile-first group, fueled by a large concentration of young people who tend to be avid and engaged mobile consumers. But such high mobile usage has a downside. Research shows that a high percentage of these consumers say they are addicted to their mobile devices.  For eMarketer PRO subscribers The Customer Experience Mandate: Brand Strategies to Meet and Exceed Customers' Always-On Expectations Customers today base their expectations for good service based on what they get from the primarily digital companies that are famous for it, such as Airbnb, Amazon.com and Uber. As a result, all brands need to focus on delivering the same seamless customer experience to meet these lofty demands. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.