eMarketer Daily - Advertisers in Australia, New Zealand Boost Programmatic Spending

Programmatic advertising is experiencing rapid growth in Australia and New Zealand, with research suggesting a significant majority of marketers in the country plan to increase their budgets for the format in 2016.

August 1, 2016  Send to a friend Advertisers in Australia, New Zealand Boost Programmatic Spending Programmatic advertising is experiencing rapid growth in Australia and New Zealand, with research suggesting a significant majority of marketers in the country plan to increase their budgets for the format in 2016. Read Article [WEBINAR] Expand your business across borders Join our experts and learn how to take your business to the world using Facebook and Instagram. During the session you will gain best practices from other experienced cross-border businesses, learn the best way to find new global audiences and much more. Register for the webinar today. The Lines Between Native Advertising and Editorial Content Are Still Blurred Native advertising, particularly in-feed video, is gaining traction as a way for media companies to monetize digital content. However, the initial success of this ad format belies tensions between publishers and social media companies, and concerns about blurred lines between editorial and paid content. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today US Marketers to Step Up Social Video Ads, Particularly on Facebook A strong majority of US marketers plan to spend money on social video—both on ads in general and on placements to boost content—over the next 12 months. And according to research, Facebook will see the largest interest. Read Article  For eMarketer PRO subscribers The Internet of Things: Investment, Growth and Industry Outlook The internet of things (IoT) is changing the way people live and work. Businesses across industries are finding ways to use real-time data from connected devices to improve their operations and deliver more valuable customer experiences.  For eMarketer PRO subscribers Marketing in China: How L'Oréal Reaches China's New Beauty Shoppers Stéphane Rinderknech, CEO of L'Oréal China, spoke to eMarketer about trends in the beauty sector and in retail in China, and about the country's new beauty consumer. An interview with: Stéphane Rinderknech CEO L'Oréal China ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.