eMarketer Daily - India's Digital Advertisers Shift Spending to Video

Digital video is gaining favor among online ad buyers in India. According to research, the format saw a 5-percentage-point jump in investment in 2015 compared to the year prior. Better consumer access to high-speed internet, which is often used to consume bandwidth-heavy video content, along with growing advertiser interest in mobile video, are contributing to the growth.

July 18, 2016  Send to a friend India's Digital Advertisers Shift Spending to Video Digital video is gaining favor among online ad buyers in India. According to research, the format saw a 5-percentage-point jump in investment in 2015 compared to the year prior. Better consumer access to high-speed internet, which is often used to consume bandwidth-heavy video content, along with growing advertiser interest in mobile video, are contributing to the growth. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Half of Connected Devices in US Homes Are Mobile Smartphones and tablets account for more than half of internet-connected devices in US households, according to research. That's in line with an overall trend of dual internet access for the vast majority of users in the country—via both PCs and mobile devices. Read Article eMarketer StatPack: US Mobile Time & Activities - Download Now Looking for stats on time spent with mobile, by device, channel and activity? Download eMarketer's US Mobile Time and Activities StatPack for over 40 pages of charts, key stats, trends and forecasts that you can keep at your fingertips all year long. Receive my copy. Podcast: How Marketers Are Tapping VR and AR In the latest episode of "Behind the Numbers," we dig into augmented reality (AR), virtual reality (VR) and the implications of each for marketers. Check Out the Podcast  For eMarketer PRO subscribers Mondelez Aims to Improve the Customer Experience, from the Bakery to Reviews Neil Ackerman, director of global ecommerce at Mondelez International, talks about the food company's ecommerce strategy, which is geared toward reducing friction in all aspects of ecommerce. An interview with: Neil Ackerman Director, Global Ecommerce Mondelez International  For eMarketer PRO subscribers US Millennials Want Discounts and Deals When Purchasing from Retailer Websites Millennials have a reputation for being complex consumers, and their buying habits have often been confounding to marketers who attempt to understand them. While it's true that millennials stand out in certain ways when it comes to retail, like other generations before them, they savor a good deal. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.