eMarketer Daily - Digital Diversions Impact TV Time in Singapore

Consumers in Singapore spent more time watching free network TV than any other media format, according to research. But that doesn't mean TV has their full attention. Additional data suggests the majority of viewers supplement their TV time by multitasking on mobile devices.

July 28, 2016  Send to a friend Digital Diversions Impact TV Time in Singapore Consumers in Singapore spent more time watching free network TV than any other media format, according to research. But that doesn't mean TV has their full attention. Additional data suggests the majority of viewers supplement their TV time by multitasking on mobile devices. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Ad Agency Clients Are Most Interested in Advertising on TV Roughly half of US ad agency professionals said their clients are most interested in advertising on spot TV or spot cable—more than any other medium including digital, mobile, streaming video and radio, April 2016 research revealed. Read Article eMarketer StatPack: US Mobile Time & Activities - Download Now Looking for stats on time spent with mobile, by device, channel and activity? Download eMarketer's US Mobile Time and Activities StatPack for over 40 pages of charts, key stats, trends and forecasts that you can keep at your fingertips all year long. Receive my copy. Android Users Constantly Touch Their Smartphones There's no doubt that smartphone users are attached to their devices. In fact, February 2016 research found Android users, on average, touched their smartphone 2,617 times a day. And more than half of active phone sessions used just one app. Read Article  For eMarketer PRO subscribers Millennials, Males and Asians Most Likely to Listen to Podcasts Listening to podcasts has grown in popularity over the past few years but has yet to be mainstream. Still, certain demographic groups are more likely than others to tune in. Research shows that in the US, podcast listeners are more likely to be Asian, male and ages 18 to 34.  For eMarketer PRO subscribers For Unilever, the Goal of Content Marketing Is to Get on the Shopping List Unilever's general manager and vice president of marketing for haircare, Rob Candelino, spoke to eMarketer about how the company creates branded content that consumers remember as they move through the path to purchase. An interview with: Rob Candelino General Manager and Vice President of Marketing, Haircare Unilever ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.