Five stats that sum up the rise of ad blocking

SEW | Daily Jul 5, 2016 According to the UK Association of Online Publishers, 65% of publishers see ad blocking as a threat to the publishing business model. But is it all doom and gloom? Let's see what the latest statistics have to say. Today's Top Story Five stats that sum up the rise of ad blocking Love them or loathe them, ad blockers aren't going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing strategies. To mark the publication of our first Zoom In report, which explores the rise of ad blocking, we handpicked five stats that tell the trend's story. by Leonie Mercedes Analytics How to create insights from consumers' click histories Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Read more by Deren Baker Content What can Medium's Creative Exchange bring to native advertising? Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated sponsored content: the Creative Exchange. Read more by Rebecca Sentance Mobile How to use images to bring real world credibility to your digital presence We all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures. Read more by Andy Favell Social Facebook News Feed update: how #Friendmageddon will affect publishers Facebook has announced a new change to its News Feed algorithm, favouring personal posts over news stories, in an attempt to maintain its personal element. What does this *really* mean for publishers though? Read more by Tereza Litsa More News Five most interesting search marketing news stories of the week Look, I'll level with you, I've pretty much just spent the week staring open mouthed at the internet while one more UK political crisis collapses into the next. You probably have too. Read more by Christopher Ratcliff Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book