eMarketer Daily - Mobile Wallets—and Mobile Purchases—on the Rise in India

While over 50% of digital purchase payments in India were made via cash on delivery (COD) in 2015, such payments will fall to 45% by 2020, primarily due to the embrace of mobile wallets. Mobile purchasing more generally is also going up.

July 8, 2016  Send to a friend Mobile Wallets—and Mobile Purchases—on the Rise in India While over 50% of digital purchase payments in India were made via cash on delivery (COD) in 2015, such payments will fall to 45% by 2020, primarily due to the embrace of mobile wallets. Mobile purchasing more generally is also going up. Read Article eMarketer Webinar: Immersive Media The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market, giving brands and publishers a powerful, new immersive medium for engaging audiences. Join us as we explore the current state of VR and AR technology and what it could mean for your business. Register here. Targeting Is a Key Driver of Programmatic TV Two fundamental elements define programmatic TV buying: high-scale automation of transactions that follow buyer-seller specifications; and the capacity for data-driven, audience-based buying using third-party data. The marketplace is indicating that targeting is the core driver for programmatic TV activity, much like addressable TV, where data enrichment enables more precise targeting. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today CMO One-to-One: To Stay Competitive, HCL Restructures Its Marketing Team Around Centers of Competence Matt Preschern, HCL's executive vice president and CMO, has spent close to two years transforming the company's marketing organization to help it effectively compete under the market dynamics of an increasingly digital world. Prechern spoke with eMarketer about how he is changing HCL's marketing team structure and its approach to hiring in support of his transformation efforts. Read Interview An interview with: Matt Preschern Executive Vice President and CMO HCL Technologies  For eMarketer PRO subscribers Mexico Social Media 2016: A Brief Update Due to new user data from Twitter and third-party sources, eMarketer has increased its estimates for Twitter users and social network users overall in Mexico. While the revision illustrates Mexico's relevance—and that of other top Latin American markets—for Twitter, its importance for consumers in the country remains overshadowed by competitors.  For eMarketer PRO subscribers How Beacons Have Changed In-Store Operations in Canada Steve Hegenderfer of Bluetooth SIG spoke with eMarketer about how retailers can utilize beacon technology to enhance the in-store experience and target customers at the point of sale. An interview with: Steve Hegenderfer Director, Developer Programs Bluetooth SIG ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.