eMarketer Daily - Tracking the Habits of New Zealand's Internet Users

A comprehensive look at internet usage habits in New Zealand offers insights into the country’s digital habits. Seven in 10 users spent more than 2 hours per day online, while laptops and smartphones were the most frequently used tools to get there. Accessing search engines and news browsing were the most popular digital activities.

May 26, 2016  Send to a friend Tracking the Habits of New Zealand's Internet Users A comprehensive look at internet usage habits in New Zealand offers insights into the country’s digital habits. Seven in 10 users spent more than 2 hours per day online, while laptops and smartphones were the most frequently used tools to get there. Accessing search engines and news browsing were the most popular digital activities. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today People Aren't Feeling Facebook's Reactions Facebook launched its Reactions feature—an extension of the “like” button—in February, giving users more options to express their feelings instead of simply liking a post. Yet this feature is hardly being used. Read Article eMarketer Download: CMO Interviews Roundup CMOs and other marketing executives across sectors share a few main concerns this year, based on interviews conducted by eMarketer. Download the Roundup to hear from Zazzle, Dun & Bradstreet, Moz, The Honest Company and more about the challenges and opportunities on marketers' horizons today. Receive my copy. Marketing Data Yields Accurate Decisions for SMBs Worldwide There’s no question that professionals at small- and medium-sized businesses (SMBs) worldwide rely heavily on marketing data. But what decisions does it help with most? According to research, a little more than half said it’s most valued for targeting. Read Article  For corporate subscribers To Be Worthwhile, Influencer Campaigns Need More than a Social Media Star Steve Ellis, CEO and co-founder of celebrity-driven content marketing company WhoSay, talked about the state of influencer marketing and his company’s approach to campaign measurement. An interview with: Steve Ellis CEO and Co-Founder WhoSay  For corporate subscribers Thailand's Ecommerce Sector: Fragmented and Facing Economic Headwinds Thailand’s ecommerce sector shows promise for strong growth thanks to an emerging middle class and wider access to the internet, especially via mobile devices. But broad economic and political developments may crimp growth, at least in the near term. Meanwhile, the arrival of regional ecommerce giant Alibaba threatens the country’s fragmented ecommerce playing field. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.