Would You Buy A Used Car From Facebook?

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Newsletter | Thu 19th May 2016   Social media and commerce enjoy a curious relationship. On the one hand social media offers businesses the sort of precise customer targeting they can't find elsewhere and you're obviously hard pushed these days to find a brand that doesn't market itself via social media. But explicit e-commerce across social media has never quite taken off in the manner early evangelists envisaged. With this in mind we take a look at social media's evolving role in e-commerce, talk chatbots with DigitalGenius and analyse how brands can crack Snapchat. Tom O'Meara | Editorial Director This Week on Pivotl Social Networks' Evolving Role In E-Commerce For businesses looking for precise customer targeting, social networks are some of the best bets. Read more → Rory Grieve  |  19th May 2016     More Insights INTERVIEW: "Chatbots are not the way forward in the short term" - DigitalGenius' CEO Talks AI And Customer Service If the hype is to be believed then the customer services industry is on the precipice of fundamental change.… Read more → Ben Graham | 19th May 2016 Snapchat Is A New Code For Brands To Crack Snapchat is following in the footsteps of social media rivals like Facebook, Instagram and Twitter by reportedly introducing an algorithm to determine the order that messages appear in users' feeds.… Read more → Ben Graham | 18th May 2016 Social Networks Compete For Influencers In a climate where marketers are exploring ways to counter tne growing use of ad blockers, content marketing is an important lifeline for ad revenue generation. And what more compelling a way to deliver marketing content than via some of the most-trusted and well-liked figures on social media?… Read more → Rhys Maliphant | 16th May 2016     Access More Insights   →   News Highlights Design For Bot Life The hype around bots means that some think automated chat interfaces could be the next wave of apps. But when it comes to designing them will the same rules apply to make them slick and functional… Read more → Get Ready For Amazon-Branded Snacks Amazon is making a big push into selling more of its own brands of goods and is prepping new items such as detergents and snacks. It's a risky move, but could, if successful, help Amazon make a lot more money.… Read more → Ads Come To Images Google is introducing ads to its image search for the first time. This is being rolled out on mobile to begin with and should help the company compete with Amazon.… Read more → Advertising Bubble Advertising is the lifeblood of many internet giants from Facebook to Google to Twitter. But there's only so much demand for advertising and this will force other tech companies to find a different business model.… Read more → Twitter Photos No Longer Cost Characters Tweeters of the world, rejoice! The instant messaging platform will now no longer count photo uploads as eating into that precious 140-word limit. They can currently take up to 23 characters.… Read more → A Guide To Augmented Reality For those who feel confused by augmented reality, this infographic charts its history, from its beginning in 1968 to the more-recent developments of Magic Leap and HoloLens.… Read more →   VC Deals Company: Goodlord Investment: $2.89M Country:       Investors: Global Founders Capital             LocalGlobe             Company: Shift Technologies Investment: $10M Country:       Investors: Accel Partners             Elaia Partners       Iris Capital             Company: Embroker Investment: $12.2M Country:       Investors: 500 Startups             Bee Partners       Canaan Partners       FinTech Collective       Nyca Partners       Silicon Valley Bank (SVB)       Vertical Ventures       XL Innovate             Company: Mesitis Investment: $2.35M Country:       Investors: Undisclosed                     Access All Deals   →   M&A Deals Company: Microsoft Price: $350M Country:       Buyers: FIH             HMD Global             Company: BeMyEye Price: $7.33M Country:       Buyers: 360° Capital Partners             Nauta Capital       P101       BeMyEye               Access All Deals   →     Download this monthi's Pivotl IQ Dealbook Report       Harry Sholto Thompson Commercial Manager harry.thompson@pivotl.com   Tom O'Meara Editorial Director editorial@pivotl.com

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