eMarketer Daily - Piracy and Censorship Pose Challenges for Netflix in Indonesia

Subscription streaming giant Netflix is in the midst of a concerted global expansion effort, with the company launching its service in more than 130 new markets in 2016. But even as Netflix expands, it faces consumer challenges in markets such as Indonesia, where unreliable internet access and high rates of piracy may hold back adoption.

May 23, 2016  Send to a friend Piracy and Censorship Pose Challenges for Netflix in Indonesia Subscription streaming giant Netflix is in the midst of a concerted global expansion effort, with the company launching its service in more than 130 new markets in 2016. But even as Netflix expands, it faces consumer challenges in markets such as Indonesia, where unreliable internet access and high rates of piracy may hold back adoption. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Video Ad Spending on Social Platforms Is Rising Fast Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly. Read Article eMarketer StatPack: Social Network Usage - Download Now Looking for usage and user demographics for Facebook, Twitter, Instagram, Snapchat, Pinterest and Tumblr? Download eMarketer's US Social Network Usage StatPack for over 50 pages of charts, key stats, trends and forecasts that you can keep at your fingertips all year long. Receive my copy. Poor Content Marketing Turns Nonprofit Donors Off To donate or not to donate? More than two-thirds of US nonprofit donors said poor content from an organization has an effect on this decision. Content that’s too vague or irrelevant is among the biggest turnoffs. Read Article  For corporate subscribers Mobile Payment, Banking Adoption Modest in Thailand Mobile payments haven’t exactly taken off in Thailand. For evidence, look no further than Uber: In February 2016, the mobile-only ride-sharing service, after several years in Bangkok, opted to start accepting cash from customers in that city. Still, the building blocks are in place for mobile payment growth, with more than two-thirds of Thailand’s population expected to be mobile phone users this year and over three-quarters of adult residents having a bank account.  For corporate subscribers The Internet of Retail Things: What Marketers Need to Know Now The internet of things (IoT) is changing how retailers do business. Mobile devices, beacons, radio-frequency communication and real-time data are helping merchants and restaurants streamline operations and deliver personalized customer experiences. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.