Try our new Content Marketing Strategy Documentation Map

SEW | Daily May 12, 2016 The majority of enterprise content marketers don't have a documented strategy, according to recent research, so on SEW today, Chris Lake has created a comprehensive visualisation to help you build a content strategy from the ground up. Today's Top Story Here's a new content marketing strategy documentation map I'm currently going through the process of establishing a content strategy from scratch and thought I'd share what I'm doing, which I've summarised in this visualisation. by Chris Lake Sponsored Keyword Explorer - Moz's New, Powerful Keyword Research Tool Check out Moz's all-new keyword research tool featuring the largest English-language database for keyword suggestions! Prioritize your keyword lists with the most accurate Volume, Difficulty and Opportunity metrics. Try it free! Events Food Tube: How video storytelling led to 2m YouTube subscribers What's the secret for Food Tube's successful YouTube presence and how can you create unique content in the food industry? Read more by Tereza Litsa SEO SEO 101: eight simple ways to optimise your blog posts for search You don't have to be an SEO expert to optimise your content in just a few steps and improve your page's ranking on search engine results pages (SERPs). Read more by Tereza Litsa How Nordstrom strategically beat Zappos in Google Search Five years ago, in April 2011, Zappos' market share in Google was more than three times as large as Nordstrom's. ... Read more by Juan González Google Search Console: a complete overview The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Read more by Christopher Ratcliff Adopting a consumer mindset for your SEO strategy Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts? Read more by Kevin Gamache Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book