eMarketer Daily - Younger Users in Japan Enthusiastic About (Free) Apps

Smartphone users ages 10 to 29 in Japan are generally unwilling to download paid apps; those who do won’t pay much.

May 10, 2016  Send to a friend Younger Users in Japan Enthusiastic About (Free) Apps Smartphone users ages 10 to 29 in Japan are generally unwilling to download paid apps; those who do won’t pay much. Read Article Download: eMarketer Roundup - Optimizing Mobile Advertising Are you confident in the metrics you're using to measure mobile advertising success? With a variety of forms like apps, native, coupons, and video, performance measurement is still a challenge. eMarketer has curated a Roundup of articles, insights and trends to help you make sense of it all. Receive my copy. Most Ad Tech Buyers Manage DMPs Internally More ad tech buyers in North America and Western Europe manage their data management platform (DMP), as well as their demand-side platforms and ad exchanges, internally, as opposed to externally, a January 2016 survey found. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today How Often Do Women Interact with Brands Digitally? Three-quarters of US female social media users visit brand websites, apps or social media accounts at least a few times a week, according to February 2016 research. Almost a third do so daily. Read Article  For corporate subscribers How Mobile Devices Figure into US Blacks' Shopping Habits Mobile devices have taken on an important role in US blacks' shopping. Often, these shoppers are deploying smartphones and tablets to make sure they get the most for their money.  For corporate subscribers Expectations Rise as On-Demand Services Become Mainstream Andy Kazeniac, director of customer experience at alcohol delivery company Drizly, talks about how the brand keeps up in the fast-moving on-demand economy. An interview with: Andy Kazeniac Director, Customer Experience Drizly ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.