eMarketer Daily - IT Professionals in Australia See Benefits, and Barriers, to Cloud Technologies

IT professionals worldwide are embracing the benefits of the cloud. In Australia, many cite increased infrastructure flexibility and agility, as well as eliminating responsibility for maintenance of underlying infrastructure, as leading benefits.

May 5, 2016  Send to a friend IT Professionals in Australia See Benefits, and Barriers, to Cloud Technologies IT professionals worldwide are embracing the benefits of the cloud. In Australia, many cite increased infrastructure flexibility and agility, as well as eliminating responsibility for maintenance of underlying infrastructure, as leading benefits. Read Article Download: eMarketer Roundup - Optimizing Mobile Advertising Are you confident in the metrics you're using to measure mobile advertising success? With a variety of forms like apps, native, coupons, and video, performance measurement is still a challenge. eMarketer has curated a Roundup of articles, insights and trends to help you make sense of it all. Receive my copy. For Social Media Marketers, Facebook Produces the Best ROI Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success, a March 2016 survey revealed. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Desktops, Consoles Most Used Devices Among Frequent Gamers More than half of US frequent gamers—who play video games at least three hours per week—use their desktop, laptop or dedicated game console to do so. Read Article  For corporate subscribers On WeChat and Other Platforms, Grata.co Connects Brands with Customers Andrew Schorr, co-founder and CEO of business-to-business (B2B) contact center Grata.co, talks about messaging as the next generation of the call center and the challenges that Western businesses face on WeChat. An interview with: Andrew Schorr Co-Founder and CEO Grata.co  For corporate subscribers In India, Consumers Pay with Cash, but Digital Payments Are the Future India remains a market where cash still dominates, even for goods purchased digitally. But the popularity of mobile wallets and digital payment services is growing as historically cash-only consumers skip adoption of credit cards in favor of payments made via mobile phones. Ecommerce marketplaces are also eager to move into the space in order to wean consumers off cash on delivery. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.