How to fix nine common content marketing problems

SEW | Daily May 19, 2016 Today on SEW, we have Tereza Litsa's comprehensive advice on your most common content marketing problems and how best to solve them. Today's Top Story Nine common content marketing mistakes and how to fix them Content marketing is becoming vital to business, with its success affecting many positions that complement each other. How do you ensure though that your strategy is effective? by Tereza Litsa Sponsored Keyword Explorer - Moz's New, Powerful Keyword Research Tool Check out Moz's all-new keyword research tool featuring the largest English-language database for keyword suggestions! Prioritize your keyword lists with the most accurate Volume, Difficulty and Opportunity metrics. Try it free! Events Artificial intelligence the star of Google I/O Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved around Artificial Intelligence. Read more by Mike O'Brien Industry Shift Q&A: "Content is not a conceit or a vanity project, it makes people money" Content marketing has been one of the industry's buzz phrases for the last few years, but as the medium rapidly evolves and consumers' expectations change, are businesses still getting it right? Read more by Leonie Mercedes Mobile How mobile has changed our present and future search behaviour Well, first thing's first. Mobile search isn't mobile. Read more by Gerald Murphy SEO How one small word makes a huge difference on Google SERPs Recently we've had a lot of internal discussions about the importance of keywords and the various combinations, including match type. Read more by Jason Tabeling How do I make sure my site is mobile friendly? A checklist As we reported in our SEM news round-up on Friday, Google's Webmaster Trends Analyst John Mueller confirmed that the latest wave of changes to Google's mobile-friendly ranking signal has now finished rolling out. Read more by Rebecca Sentance Social SEM too competitive? Here are three alternatives for building your customer base One of the biggest pain points of many small to mid size businesses in digital marketing is the fact that they have to compete against larger, more well-established brands who can afford to throw large budgets into digital marketing and pay higher CPCs to stay... Read more by Sana Ansari Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book