eMarketer Daily - Online Video Consumption Levels Off in Malaysia

Research into Malaysia’s online video consumption habits suggests consumers’ time spent watching the format may have hit a plateau, with the country’s users expected to spend slightly less time watching per day in 2017 compared to 2016. A key gap in access to devices like laptops and tablets between Malaysia’s urban and rural areas may help explain the decline.

May 24, 2016  Send to a friend Online Video Consumption Levels Off in Malaysia Research into Malaysia’s online video consumption habits suggests consumers’ time spent watching the format may have hit a plateau, with the country’s users expected to spend slightly less time watching per day in 2017 compared to 2016. A key gap in access to devices like laptops and tablets between Malaysia’s urban and rural areas may help explain the decline. Read Article Download eMarketer's Multichannel Attribution Roundup Identifying customers across channels can be difficult, but attributing revenues and determining ROI can be even more challenging. eMarketer has curated a Roundup of trends, insights and interviews to help marketers understand and deal with this challenge. Receive my copy. Even During TV Time, Digital Devices Play Prominent Role Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates. Read Article eMarketer Download: CMO Interviews Roundup CMOs and other marketing executives across sectors share a few main concerns this year, based on interviews conducted by eMarketer. Download the Roundup to hear from Zazzle, Dun & Bradstreet, Moz, The Honest Company and more about the challenges and opportunities on marketers' horizons today. Receive my copy. Mobile Shoppers Want to Be Able to See Products Being able to see product pictures via a smartphone or tablet device is one of the most important mcommerce-related capabilities retailers can offer, according to US mobile shoppers. For the most part, tablet- and smartphone-based shoppers want similar things from digital merchants. Read Article  For corporate subscribers Mobile Privacy in Western Europe Most internet users are acutely aware that their digital activities leave many kinds of information behind, and that data may be used and shared in ways they know nothing about. Many consumers in Western Europe are especially sensitive about data derived from mobile devices, including details of their location.  For corporate subscribers Analyzing US Fathers Today: What's Overhyped, What's Overlooked Amid much-discussed changes in modern motherhood, the behavior of US fathers is also in flux. Their roles in caring for kids, doing household chores and shopping have all evolved, though often not as much as fathers themselves imagine. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.