eMarketer Daily - Women Help Power Up India's Mobile Gaming Industry

Although men make up the majority of India’s mobile gamers, research suggests a segment of women in India play daily mobile games more frequently and download more games per month than their male peers.

May 9, 2016  Send to a friend Women Help Power Up India's Mobile Gaming Industry Although men make up the majority of India’s mobile gamers, research suggests a segment of women in India play daily mobile games more frequently and download more games per month than their male peers. Read Article Download: eMarketer Roundup - Optimizing Mobile Advertising Are you confident in the metrics you're using to measure mobile advertising success? With a variety of forms like apps, native, coupons, and video, performance measurement is still a challenge. eMarketer has curated a Roundup of articles, insights and trends to help you make sense of it all. Receive my copy. Brands Worldwide Embrace Instagram Instagram adoption, among brands examined by L2 Think Tank, is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story. Brands are more hesitant to adopt the social messaging app. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today How Is the Physical Bank Branch Experience Changing? Financial institutions are increasingly blending the physical and digital world to deliver better customer experiences. According to Q1 2016 research from KPMG, some banking executives are prioritizing various initiatives to transform the overall physical bank branch experience. Read Article  For corporate subscribers Ad Spending in Thailand to Near $2.9 Billion in 2016 eMarketer estimates total media ad spending in Thailand will total $2.88 billion in 2016, an increase of 2.3% over 2015’s figure. By 2020, ad spending in the country will reach $3.06 billion. Digital ad spending in general and mobile ad spending in particular are rising quickly, but their shares of the country's total ad investment are still modest.  For corporate subscribers How to Build an Organization Directed Toward Customer Experience John Caruso, partner and creative director at digital experience agency MCD Partners, details how customer experience has become a way for brands to differentiate themselves by meeting and exceeding always-on omnichannel expectations. An interview with: John Caruso Partner and Creative Director MCD Partners ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.