Six most interesting search marketing news stories from last week

SEW | Daily May 16, 2016 Today on SEW, we have the most important search marketing related news you may have missed over the last seven days, including Google's ban on payday loan PPC ads, new updates to Periscope and the rise of voice search. Today's Top Story Six most interesting search marketing news stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. by Christopher Ratcliff Sponsored Keyword Explorer - Moz's New, Powerful Keyword Research Tool Check out Moz's all-new keyword research tool featuring the largest English-language database for keyword suggestions! Prioritize your keyword lists with the most accurate Volume, Difficulty and Opportunity metrics. Try it free! PPC Everything you always wanted to know about programmatic but were too afraid to ask One of the biggest challenges to programmatic adoption is that people are afraid of it. Read more by Sophie Loras SEO SEO 101: eight simple ways to optimise your blog posts for search You don't have to be an SEO expert to optimise your content in just a few steps and improve your page's ranking on search engine results pages (SERPs). Read more by Tereza Litsa More News Is it game over for PRs when it comes to link building? Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The campaign sought to attract the attention of a bunch of highly relevant bloggers, as well as, hopefully, a few links. Read more by Chris Lake Google Ad 4-pack now shown for 23% of all online search topics Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid ad position for 'highly commercial' search terms, this fourth ad appears for nearly one-quarter of all search topics. Read more by Christopher Ratcliff Why you NEED to raise organic CTR (and 4 ways to do it) Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry. Read more by Larry Kim Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book