eMarketer Daily - In Japan, Distrust for Digital Ads ... and Ad Blocking Apps

It’s true that many internet users in Japan who have embraced ad blocking apps don’t trust ads, but it’s also true that a large chunk of other internet users in Japan don’t trust ad blockers either.

May 25, 2016  Send to a friend In Japan, Distrust for Digital Ads ... and Ad Blocking Apps It’s true that many internet users in Japan who have embraced ad blocking apps don’t trust ads, but it’s also true that a large chunk of other internet users in Japan don’t trust ad blockers either. Read Article eMarketer StatPack: Social Network Usage - Download Now Looking for usage and user demographics for Facebook, Twitter, Instagram, Snapchat, Pinterest and Tumblr? Download eMarketer's US Social Network Usage StatPack for over 50 pages of charts, key stats, trends and forecasts that you can keep at your fingertips all year long. Receive my copy. US Financial Services Advertisers Continue to Expand Digital Spending The US financial services industry will spend $8.37 billion on digital advertising in 2016, a 14.5% gain from 2015. As a result, this sector will be responsible for 12.2% of total US digital ad spending for the year. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Tools, Technology Are Musts to Advance B2B Account-Based Marketing Business-to-business (B2B) marketers worldwide who have account-based marketing in place are looking for ways to scale their programs and extend their efficiency. According to research, more than three-quarters are developing resources to further continued usability and best practice sharing. Read Article  For corporate subscribers Smartphone Users in Thailand Drawn to Samsung, Apple Devices The growth in smartphone usage is slowing in Thailand. Among those that do have a device, however, Samsung and Apple are the preferred brands. Both benefit from high levels of awareness among consumers. Plus, the recent auction of 4G spectrum by the government will help speed mobile internet, and competition among mobile service providers will likely result in a price war benefiting consumers.  For corporate subscribers Global Social Platforms 2016: A Country-by-Country Review of Social Network Usage A country-by-country overview of the top social platforms, who is using them and what devices they use to access them. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.