eMarketer Daily - Tracking the Rise of Brand-Focused Mobile Advertising in China

Marketer interest in brand-based mobile advertising is growing in China, with the format seeing a more than 10-percentage-point increase in ad traffic share between 2014 and 2015 vs. performance-based mobile advertising. A gap between consumers’ time spent with mobile devices and the current ad spending on the channel may offer one explanation for the surge.

May 16, 2016  Send to a friend Tracking the Rise of Brand-Focused Mobile Advertising in China Marketer interest in brand-based mobile advertising is growing in China, with the format seeing a more than 10-percentage-point increase in ad traffic share between 2014 and 2015 vs. performance-based mobile advertising. A gap between consumers’ time spent with mobile devices and the current ad spending on the channel may offer one explanation for the surge. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Marketers Expected to Shift More Dollars Toward Desktop, Mobile Video Ads Roughly two-thirds of US agency and marketing professionals said they expect to increase their desktop video ad spending, as well as mobile video ad spending, within the next 12 months, according to March 2016 research. Read Article Download eMarketer's Multichannel Attribution Roundup Identifying customers across channels can be difficult, but attributing revenues and determining ROI can be even more challenging. eMarketer has curated a Roundup of trends, insights and interviews to help marketers understand and deal with this challenge. Receive my copy. Internet Users Expect More Personalized Mobile Apps, Sites Generally, internet users want a convenient and secure mobile experience, a February 2016 survey found. Over the next three years, respondents expect the mobile experience to not only be more personalized, but also something that can adapt and react to location. Read Article  For corporate subscribers The Intersection of Artificial Intelligence and Advertising Antti Pasila, founder and chief strategy officer of advertising automation company Kiosked, spoke to eMarketer about why advertising and artificial intelligence go hand in hand. An interview with: Antti Pasila Founder and Chief Strategy Officer Kiosked  For corporate subscribers US Mothers 2016: Examining the Distinctive Elements of Their Digital Usage US mothers make distinctive use of digital technology—for entertainment, social interaction, shopping and so on—even apart from their role as digital gatekeeper for their kids. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.