eMarketer Daily - Subscription Video-on-Demand Revenues in Asia-Pacific Set to Soar

In just five years, one firm projects, revenues from video-on-demand (VOD) subscriptions in Asia-Pacific will more than triple, to $13 billion. Other research suggests the largest share of the region’s viewers are in Japan—and will continue to be.

June 1, 2016  Send to a friend Subscription Video-on-Demand Revenues in Asia-Pacific Set to Soar In just five years, one firm projects, revenues from video-on-demand (VOD) subscriptions in Asia-Pacific will more than triple, to $13 billion. Other research suggests the largest share of the region’s viewers are in Japan—and will continue to be. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today What Concerns Advertisers About Digital Media Buying? Both brand marketers and media agencies have concerns when it comes to their digital media buying and planning. According to April 2016 research, click fraud and viewability are a significant worry for both. Read Article eMarketer Webinar: Mcommerce Trends for 2016 Are you taking advantage of larger screens, smoother buying experiences, better mobile search and context-driven discovery to optimize the shopping experience for your mobile consumers? Register for our complimentary webinar to learn the top mcommerce trends you need to know for 2016. Reserve my seat. Most Small Businesses Are Discovered Online First More than one-third of US internet users said they first find out about small businesses when researching online, according to a survey. Walking into a local store, however, was the least likely path to discovery. Read Article  For corporate subscribers The Internet of Things Poised to Disrupt Marketing, and That's Not All Bad The internet of things (IoT) is poised to significantly transform marketing. Over the next several years, new technologies, new devices and data streams will bring about disruptive, though mostly positive, changes.  For corporate subscribers Digital Video for Brands in the US: Challenges to Consider and Questions to Ask Ahead of the NewFronts This report will discuss top-of-mind concerns brand marketers have with digital video, such as measurement, content development and cross-platform considerations, and how to approach those concerns ahead of the Digital Content NewFronts. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.