How to deliver excellent real-time customer experiences

SEW | Daily May 6, 2016 Today on SEW, Catherine Magoffin discusses the The Marketing Immediacy Mantra, which can help you target the right audience in the micro-moment wherever they are. Today's Top Story The Marketing Immediacy Mantra: how to deliver excellent real-time experiences Engaging consumers in the moment is becoming a top goal for direct marketers; however, unless marketers are able to deliver value with each interaction, they risk alienating customers. Here are some tips for getting started. by Catherine Magoffin Sponsored The Master of Science in Digital Innovation in Marketing is a 100%-online program that features a curriculum designed with input from the nation's first-ever digital marketing corporate advisory council, so you'll gain the skills to join a $50 billion industry—without coming to campus. Join the community to learn more. Industry Q&A: The Prince's Trust's Rebecca Galambos on digital transformation Rebecca Galambos is senior digital transformation director at the Prince's Trust, with some valuable insights into the 'millennial generation' through her work. ... Read more by Graham Charlton PPC Five ways to slash ad spend and achieve results right now You know what's great about PPC? Even when your account is in the dumps, you can make small changes that can have a big impact on its performance and your ad spend. Read more by Pauline Jakober SEO Do bounce rates affect a site's search engine ranking? The bounce rate debate continues... Read more by Adam Stetzer How Google fights webspam and what you need to learn from this Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internet it allows on its results pages. Read more by Christopher Ratcliff Social 10 tips for marketing success on LinkedIn Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read more by Sophie Loras Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book