How To Make Friends With Startups In Advertising

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Newsletter | Thu 26th May 2016   It's generally acknowledged that the pace of innovation in marketing isn't slowing down. Even some of the space's longest established firms are investing in understanding new technology. Take Ogilvy & Mather. The firm was founded in 1948, but through its Semester of Learning and a focus on finding young talent it's ensuring a place in the industry's future, not just its past. It’s interesting that more agencies don’t follow its approach. In this week's marketing newsletter we talk to the agency's director of innovation, Nicole Yershon, to hear about how she brought the advertising giant into the 21st century and, more importantly, how she intends to keep it ahead of the curve. Ben Graham | Senior Reporter This Week on Pivotl INTERVIEW: Ogilvy's Director Of Innovation Talks Disruption And Talent Ogilvy & Mather is one of the biggest names in advertising and one of the most engaged with emerging technology. Read more → Ben Graham  |  25th May 2016     More Insights 5 Startups Transforming Physical Retail Marketing E-commerce enjoys a huge range of advantages over traditional retail. It can harvest and leverage vast amounts of data on customers, it can push notifications and adverts far more efficiently than high street outlets and it can integrate with a broad range of other online platforms and services to amplify its reach.… Read more → Rhys Maliphant | 26th May 2016 'Middle Class' Influencers Will Power The Future Of Social Advertising The first thing tennis super star Roger Federer does after winning a match is strap on a massive Rolex. It's the brand's way to sneak into any photo of the Swiss player holding a trophy aloft and associate itself with a victory.… Read more → Ben Graham | 20th May 2016 Events Are Key To Drive Social Media Shopping Social media is one of the most powerful marketing tools available to brands, but so far, attempts to turn it into an explicitly commercial portal have arguably seen limited success. People go on social media to relax, connect and socialise, not to shop.… Read more → Rhys Maliphant | 24th May 2016 INTERVIEW: "We're using crowd as the pivot for a new kind of social interaction" – Crowdmix CMO Originally billing itself as a music social network, Crowdmix now aims to connect users through group sharing on any topic. Currently in an invite-only private beta mode, the company hopes that influencers and creators will gradually attract users and brands.… Read more → Ben Graham | 23rd May 2016     Access More Insights   →   News Highlights Snapchat Raises USD1.8bn Snapchat has raised a USD1.8bn equity round. The social media company did not disclose its valuation, but it's rumoured to be around USD20bn.… Read more → Dodging The Dangers Of Marketing Automation Combining the efficiency of automation and programmatic buying with relevant, high-quality content, carefully targeted at users, is something of a 'holy grail' for marketing. However, borrowing a few pages from Homer, EngageSimply's CEO highlights the dangers holding back this development.… Read more → Magic Leap And Twilio Pair Up Enigmatic mixed-reality firm Magic Leap remains one of the most mysterious names in tech and now it's teaming up with messaging API-maker Twilio. This doesn't exactly clarify things, although some speculate that it means we'll be talking to holographic projections of our contacts before long.… Read more → AI And Apple Apple's lack of investment in AI means it risks going the way of BlackBerry warns this article, pointing to how Amazon, Google and Facebook are investing heavily in AI.… Read more → Reports and Briefings Insight Report – 'Whose Business Is It Anyway? – Disruptive Trends 2016' Fintech Innovation Report – Key Trends, Most-Important Deals And Leading Innovators Quarterly Deal Book – VC Funding Steady At USD18bn, But Cracks Appearing Access All Reports →   VC Deals Company: TransferWise Investment: $26M Country:       Investors: Andreessen Horowitz             Valar Ventures             Company: Konfio Investment: $8M Country:       Investors: Accion Frontier Inclusion Fund             Jaguar Ventures       Kaszek Ventures       QED Investors             Company: SigFig Investment: $40M Country:       Investors: Bain Capital Ventures             Comerica Bank       DCM Ventures       Eaton Vance       New York Life Venture Capital       Nyca Partners       Santander       UBS       Union Square Ventures             Company: Penny Investment: $1.2M Country:       Investors: Social Capital                     Access All Deals   →   M&A Deals Company: Ticketbis Price: $165M Country:       Buyers: eBay                   Company: Data Device Price: $1B Country:       Buyers: TransDigm Group                     Access All Deals   →     Download this monthi's Pivotl IQ Dealbook Report       Harry Sholto Thompson Commercial Manager harry.thompson@pivotl.com   Tom O'Meara Editorial Director editorial@pivotl.com

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