eMarketer Daily - Week in Review

May 8, 2016

Week's Top Articles

Mobile Chat App Usage Soars in China

Mobile Drives Programmatic Ad Spend in China

Why Digital Buyers in Japan Prefer Certain Ecommerce Sites

Are Retailers in Australia Meeting Consumer Expectations?

For Social Media Marketers, Facebook Produces the Best ROI

Interview of the Week
GE Uses Drones, Podcasts and YouTube to Shine Light on its Industrial Businesses

General Electric (GE) produces everything from jet engines to subsea manifolds. To bring attention to the brand's broad scope of products, GE uses digital video to connect with audiences that yearn for science and technology content. eMarketer spoke with Jenna Pelkey, GE's director of global media and marketing strategy, about the company's use of digital video and podcasts to reel in audiences that may not connect GE to big science.

Full Interview »

Jenna Pelkey
Director, Global Media and Marketing Strategy
General Electric

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Chart of the Week

Download: eMarketer Roundup—Optimizing Mobile Advertising

Are you confident in the metrics you're using to measure mobile advertising success? With a variety of forms—like apps, native, coupons, video—performance measurement is still a challenge. eMarketer has curated a Roundup of articles, insights and trends to help you make sense of it all. Receive my copy.

IT Professionals in Australia See Benefits, and Barriers, to Cloud Technologies

Marketers' Analytics Strategies Extend to the C-Suite

Time Spent with Facebook Still Growing, but Not by Much

Mcommerce's Rapid Growth Is Primarily Coming from Smartphones

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