Understanding the mobile customer journey

SEW | Daily May 11, 2016 Where marketing, web, design, UX and development collide there is a confusing mishmash of terminology and definitions. One of the worst examples of this is the mobile customer journey, which is also known by a variety of other terms (user journey, path to purchase, etc.) Today on SEW, Andy Favell presents his comprehensive guide to understanding the mobile customer journey and its many permutations. Today's Top Story Understanding the mobile customer journey This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers. by Andy Favell Sponsored Keyword Explorer - Moz's New, Powerful Keyword Research Tool Check out Moz's all-new keyword research tool featuring the largest English-language database for keyword suggestions! Prioritize your keyword lists with the most accurate Volume, Difficulty and Opportunity metrics. Try it free! SEO Adopting a consumer mindset for your SEO strategy Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts? Read more by Kevin Gamache How Nordstrom strategically beat Zappos in Google Search Five years ago, in April 2011, Zappos' market share in Google was more than three times as large as Nordstrom's. ... Read more by Juan González Search marketing in China: the rise of so.com Baidu, the leading Chinese search engine, is the third most popular search engine in the world, despite being mostly concentrated in and around China. That speaks clearly to the immense size and power of the Chinese market. Read more by Jim Yu Google Search Console: a complete overview The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Read more by Christopher Ratcliff More News Six fictional search engines we wish existed With every new development in search technology, search engines are becoming more and more futuristic. ... Read more by Rebecca Sentance Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book