eMarketer Daily - Mobile Drives Programmatic Ad Spend in China

A growing share of programmatic ad spending in China is moving to mobile devices, driven in part by the popularity of ad markets offered by players including Alibaba, Baidu and Tencent.

May 4, 2016  Send to a friend Mobile Drives Programmatic Ad Spend in China A growing share of programmatic ad spending in China is moving to mobile devices, driven in part by the popularity of ad markets offered by players including Alibaba, Baidu and Tencent. Read Article Five Email Split-Tests that Really Move the Needle Email split-testing is an essential part of the campaign development process. With these five effective split-testing strategies, you'll take your campaigns to the next level, ensuring that your shoppers open, click and ultimately, convert. Learn More Mcommerce's Rapid Growth Is Primarily Coming from Smartphones Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. The same trend should continue throughout 2016. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today How Execs Rank Digital Marketing Solution Capabilities Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities. Other capabilities like multiple delivery models are also significant, but less critical. Read Article  For corporate subscribers When It Comes to Customer Experience, Mobile Is Citi's Top Priority Alice Milligan, chief customer and digital experience officer at Citi, explains how customer journey mapping helps the firm stay on top of customers' key priorities and preferred channels. An interview with: Alice Milligan Chief Customer and Digital Experience Officer Citi  For corporate subscribers The Essentials of Digital Video Advertising: Seven Best Practices for More Effective US Campaigns The US digital video market is on track to nearly double by 2019. As it does, these seven best practices, from leaders in every part of the digital video ad industry, will only become more critical for marketers and agencies planning their next campaigns. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.