Find out how senior marketers are responding to the shifts in online marketing
|  | In recent years advertisers have become increasingly aware of the scope which programmatic advertising offers and over time, as consumers look for a better online ad experience, the benefits programmatic advertising provides will prove to be a crucial part of every advertiser’s digital ad strategy.
In our latest report " From Pixels to People", we worked with WBR to survey 100 senior marketers working at some of Europe's top brands about their opinions on programmatic advertising. The report investigates: the investment they plan to allocate to programmatic over the next few years, how confident they are in implementing it, and what barriers they face in their organisation.
Findings from the report include: - 50% of brands now have a larger online budget than offline.
- The majority of brand marketers plan to bring programmatic marketing in-house or already are.
- Almost one-third of brands see up to 61% of web traffic on mobile.
- Just 16% know exactly where their ads are appearing.
- 23% of respondents are not using any method of attribution.
Download the full report now to find out more.
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