Why fighting mobile click fraud is a waste of time

SEW | Daily May 3, 2016 Today on SEW, Paul Muller shares his tips on how to run CPC campaigns on mobile while avoiding fraudulent clicks. Today's Top Story Why fighting mobile click fraud is a waste of time Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. by Paul Muller Sponsored The Master of Science in Digital Innovation in Marketing is a 100%-online program that features a curriculum designed with input from the nation's first-ever digital marketing corporate advisory council, so you'll gain the skills to join a $50 billion industry—without coming to campus. Join the community to learn more. Analytics Taking your analytics practice to the next level As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Read more by Adam Singer Content How to achieve face-melting content marketing ROI Jason Miller knows a thing or two about content. He's the Senior Content Marketing Manager at Linkedin, who presented a session titled "How to Achieve Face-Melting Content Marketing ROI" at ClickZ Live NY last week. Read more by Chuck Price Industry Dennis Publishing's Paul Lomax on adblocking and 'anti-ad zealots' The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on. ... Read more by Graham Charlton 11 extraordinary uses of Augmented Reality (AR) Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we'd get fully immersed in the world of AR. Read more by Christopher Ratcliff More News Five of the most interesting SEM news stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. Read more by Christopher Ratcliff Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book