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Newsletter | Thu 12th May 2016   Welcome to the new Pivotl weekly newsletter, focusing on digital disruption of marketing and advertising. To introduce ourselves we're offering you a free download of our new Insight Report – 'Whose Business Is It Anyway? – Disruptive Trends 2016'. If you're not familiar with Pivotl we analyse emerging tech trends and digital transformation across a broad range of businesses. If you don't wish to receive this newsletter please unsubscribe here. The 35+ page report analyses what's next for a number of sectors, pulling out key trends in marketing, entertainment, social media & messaging, virtual reality, the workplace and more. There's even a section dedicated to drones and robots. Elsewhere in this week's newsletter we look at what TV can learn from online video advertising, examine how brands can avoid content marketing embarrassment and detail how mobile e-commerce is driving the experience economy. If you have any feedback or would like to know more about Pivotl please drop me an email to tom.omeara@pivotl.com. Enjoy. Tom O'Meara | Editorial Director This Week on Pivotl Free Report – 'Whose Business Is It Anyway? – Disruptive Trends 2016' Technology continues to fundamentally change every industry. For some sectors this disruption is really only just beginning, while other industries have already experienced huge amounts of disruption Read more → Rory Grieve  |  11th May 2016     More Insights What TV Needs To Learn From Online Video Advertising Online video is stealing more advertising money away from traditional TV.… Read more → Ben Graham | 6th May 2016 3 Ways Brands Can Avoid Content Marketing Embarrassment On paper, content marketing is a marketers dream. Get people engaged with content and through mediums they actually enjoy, like Twitter hashtags, emoji keyboards or advertorial content and a branding message will hit much closer to home.… Read more → Rhys Maliphant | 27th April 2016 What Marketers Need To Know About Snapchat's Soaring Video Consumption Snapchat is one of the most heavily-used apps by young, so-called millennial consumers. The photo and video sharing app's simplistic and more-private environment than Facebook or Twitter… Read more → Ben Graham | 29th April 2016 Mobile E-Commerce Is Driving The Experience Economy April saw e-commerce spending grow by 8.4% year on year. It represents the fastest pace of growth in online spending in the last 16 months.… Read more → Ben Graham | 9th May 2016     Access More Insights   →   News Highlights Rise Of The Micro-Influencer Influencers are one of the hottest areas in content marketing, and brands are keen to court them. But what about micro-influencers, those users who don't boast the same follower numbers, but still exert influence? Could they still potentially be leveraged?… Read more → Power Of Selfies Companies trying to do market research should not ignore selfies. That's the lesson of this New York Times report looking at how brands are using selfies to work out what consumers really think about their products.… Read more → Periscope Takes On Editor In Chief Twitter's live streaming platform Periscope is adding some curation muscle with Evan Hansen, an editor at publishing platform Medium and Wired.com, joining Periscope as editor in chief.… Read more → Instagram For Businesses Instagram is rolling out its first profiles for businesses. Users will be able to follow the profiles and contact them directly. The change comes as Instagram focuses on driving up its ad revenue.… Read more → Don't Forget About AR The release of the long-awaited Oculus Rift and HTC means virtual reality is dominating tech headlines. Tom Mainelli of research firm IDC here sets out the case for why augmented reality is going to have a massive impact even if the initial technical hurdles are greater than anticipated.… Read more → You Can't VR And Chill While there's no shortage of cheerleaders for VR, Netflix CEO Reed Hastings is pouring some water on its parade, saying that the intensity of VR experiences make them ill-suited for the binge and social watching activities that have come to shape media consumption.… Read more → Reports and Briefings April Deal Book – Ant Financial Powers 95% Surge INSIGHT REPORT: Disruptive Trends 2016 Quarterly Deal Book – Digital Media Deals Analysis – Q1 2016 Access All Reports →   VC Deals Company: Fluent Investment: $1.65M Country:       Investors: Crosscut Ventures             Digital Currency Group       Draper Associates       Fenbushi Capital       ff Venture Capital       Lindbergh Tech Fund       St. Louis Arch Angels             Company: BilltoMobile Investment: $3.5M Country:       Investors: Bango                   Company: Simplee Investment: $20M Country:       Investors: 83North             American Express Ventures       Heritage Group       Social Capital             Company: YieldStreet Investment: $3.7M Country:       Investors: Expansion Venture Capital             Saturn Partners               Access All Deals   →   M&A Deals Company: BilltoMobile Price: $3.5M Country:       Buyers: Bango                     Access All Deals   →     Download this monthi's Pivotl IQ Dealbook Report       Harry Sholto Thompson Commercial Manager harry.thompson@pivotl.com   Tom O'Meara Editorial Director editorial@pivotl.com

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