eMarketer Daily - Why Digital Buyers in Japan Prefer Certain Ecommerce Sites

More than half of digital buyers in Japan said they prefer to use a particular ecommerce site because of the wide product selection offered. Cheap shipping charges and better prices were other reasons that affected their preference.

May 6, 2016  Send to a friend Why Digital Buyers in Japan Prefer Certain Ecommerce Sites More than half of digital buyers in Japan said they prefer to use a particular ecommerce site because of the wide product selection offered. Cheap shipping charges and better prices were other reasons that affected their preference. Read Article Download: eMarketer Roundup - Optimizing Mobile Advertising Are you confident in the metrics you're using to measure mobile advertising success? With a variety of forms like apps, native, coupons, and video, performance measurement is still a challenge. eMarketer has curated a Roundup of articles, insights and trends to help you make sense of it all. Receive my copy. Internet of Things Has Potential to Transform the Consumer Products Industry The internet of things (IoT) is already beginning to change how consumers shop and how consumer and packaged goods (CPG) companies do business. The industry is using the IoT to streamline manufacturing processes and supply chain management as it seeks new revenue opportunities. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today GE Uses Drones, Podcasts and YouTube to Shine Light on its Industrial Businesses General Electric (GE) produces everything from jet engines to subsea manifolds. To bring attention to the brand’s broad scope of products, GE uses digital video to connect with audiences that yearn for science and technology content. eMarketer spoke with Jenna Pelkey, GE’s director of global media and marketing strategy, about the company’s use of digital video and podcasts to reel in audiences that may not connect GE to big science. Read Interview An interview with: Jenna Pelkey Director, Global Media and Marketing Strategy General Electric  For corporate subscribers App-Only Ecommerce Model Fails in India Despite Country's Heavy Mobile Usage In May 2015, fashion-focused Indian ecommerce platform Myntra ended customer access to its site via the desktop and mobile web, driving consumers instead to its app. Less than a year later, the Flipkart-owned company backtracked, restoring access to Myntra’s mobile site in a sign that India’s consumers weren’t keen on an app-only ecommerce platform.  For corporate subscribers Paintzen Aims to Deliver Smooth Transition Between Online and Offline Experiences Paintzen CEO Mike Russell explains how the painting marketplace delivers a seamless customer journey between online and offline experiences. An interview with: Mike Russell CEO Paintzen ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.