eMarketer Daily - Week in Review

Check out the week's top articles from eMarketer

May 22, 2016 Week's Top Articles Where Do Mobile Users in China Watch Video? Tracking the Rise of Brand-Focused Mobile Advertising in China Mobile Gamers in India Defy Age, Gender Stereotypes Marketers Expected to Shift More Dollars Toward Desktop, Mobile Video Ads In Japan, Single Track Downloads Still Reel in the Most Yen Interview of the Week Millennial Men Don't Subscribe to a Traditional Male Identity Millennial men tend to be far removed from the traditional gender roles that males in previous generations took on. eMarketer spoke with Romy Nehme, vice president of insights and strategy at VaynerMedia, about what makes this generation of men unique, how they use digital and how brands can effectively engage with them. Full Interview » Romy Nehme Vice President, Insights and Strategy VaynerMedia Share this: Chart of the Week eMarketer Download: CMO Interviews Roundup CMOs and other marketing executives across sectors share a few main concerns this year, based on interviews conducted by eMarketer. Download the Roundup to hear from Zazzle, Dun & Bradstreet, Moz, The Honest Company and more about the challenges and opportunities on marketers' horizons today. Receive my copy. More Articles How Are Brands Meeting, and Exceeding, Customer Expectations? Mobile App Users See Ads from Morning to Night For Connected TV, Interactive Video Ads Outrun Pre-Roll Internet Users in Japan Await the PlayStation VR Send to a Friend » Newsletter Sign-Up » RSS Feed » Corporate Subscription » Advertise » Contact Us »

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