eMarketer Daily - Understanding Native Advertising Trends in Asia-Pacific

Research suggests marketers in Asia-Pacific are increasingly interested in native advertising, thanks largely to the format’s increased credibility and strong engagement with consumers. This enthusiasm is translating into strong growth in demand for native ads in Asia-Pacific, particularly when it comes to those seen on mobile devices.

May 13, 2016  Send to a friend Understanding Native Advertising Trends in Asia-Pacific Research suggests marketers in Asia-Pacific are increasingly interested in native advertising, thanks largely to the format’s increased credibility and strong engagement with consumers. This enthusiasm is translating into strong growth in demand for native ads in Asia-Pacific, particularly when it comes to those seen on mobile devices. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today US Video Advertisers Focus on Omnichannel Campaigns On one major video ad platform, 60% of all campaigns in Q1 2016 were served across PCs, mobile devices and connected TVs. Only a handful, by contrast, were device-specific. Read Article eMarketer Webinar: Customer Experience Strategy in an Always-On World Customers are basing expectations today on their interactions with firms like Airbnb, Amazon and Uber. Register for eMarketer's upcoming webinar to learn how other companies are taking a more holistic, less channel-centric strategy around the customer experience to stay competitive. Reserve my seat. CMO One-to-One: Ensuring Brands' Video Ads Are Seen Across Screens as TV, Digital Converge Extreme Reach is an enterprise software company that helps clients leverage video assets across linear TV and digital video. eMarketer spoke with Melinda McLaughlin, CMO of Extreme Reach, about how the company helps clients make sense of and use technology to ensure their ads reach consumers in the most targeted and efficient way. Read Interview An interview with: Melinda McLaughlin CMO Extreme Reach  For corporate subscribers Global Ad Blocking Update: Video Moves to the Foreground, with Only Partial Solutions in Sight As more consumers start using ad blockers, the practice is becoming a bigger headache for publishers and video platforms. It’s likely to also become the same for marketers, ad agencies and even those very same consumers.  For corporate subscribers Marketing in China: Inventory Shortage, Reliance on TV, Slow Confidence in Digital Video Ads Bhasker Jaiswal, managing partner responsible for business intelligence at media agency OMD China, spoke to eMarketer about the challenges of China’s digital video market. An interview with: Bhasker Jaiswal Managing Partner, Business Intelligence OMD China ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.