How Google fights webspam and what you can learn from this

SEW | Daily May 5, 2016 Today on SEW, our editor Christopher Ratcliff takes a look at the recent data from Google on how it has combatted hacking and webspam over the last 12 months and the lessons all webmasters need to learn from this. Today's Top Story How Google fights webspam and what you need to learn from this Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internet it allows on its results pages. by Christopher Ratcliff Sponsored The Master of Science in Digital Innovation in Marketing is a 100%-online program that features a curriculum designed with input from the nation's first-ever digital marketing corporate advisory council, so you'll gain the skills to join a $50 billion industry—without coming to campus. Join the community to learn more. Content How to use site search to improve conversion Ian Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can increase a conversion with a series of steps. Read more by Tereza Litsa PPC Five ways to slash ad spend and achieve results right now You know what's great about PPC? Even when your account is in the dumps, you can make small changes that can have a big impact on its performance and your ad spend. Read more by Pauline Jakober SEO Do bounce rates affect a site's search engine ranking? The bounce rate debate continues... Read more by Adam Stetzer More News Three research-driven PPC tips for the automotive industry If you're an automaker or car dealer, 2016 should be a good year for sales. Read more by Purna Virji Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book