Everything you need to know about Google's recent changes and tests

SEW | Daily May 20, 2016 Google has been making a lot of changes to its various products recently, as well as testing out many different changes to its own SERPs. Our own intrepid reporter Rebecca Sentance breaks down these experiments one by one to see if there's anything we need to pay attention to and what the future may hold for the state of search results. Today's Top Story Google's recent SERP changes and tests: everything you need to know Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. by Rebecca Sentance Sponsored Keyword Explorer - Moz's New, Powerful Keyword Research Tool Check out Moz's all-new keyword research tool featuring the largest English-language database for keyword suggestions! Prioritize your keyword lists with the most accurate Volume, Difficulty and Opportunity metrics. Try it free! Analytics Google launches Firebase Analytics for mobile apps Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year's I/O 2016 developer conference. ... Read more by Sophie Loras Events Artificial intelligence the star of Google I/O Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved around Artificial Intelligence. Read more by Mike O'Brien Industry Shift Q&A: "Content is not a conceit or a vanity project, it makes people money" Content marketing has been one of the industry's buzz phrases for the last few years, but as the medium rapidly evolves and consumers' expectations change, are businesses still getting it right? Read more by Leonie Mercedes Local Five places your business should source online reviews other than Google & Yelp Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan. Read more by Amanda DiSilvestro SEO Beginner's guide to server response codes Each time you visit a web page, a bureaucratic exchange takes place between your computer's web browser and a distant web server. Read more by Aimee Jarboe Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book