eMarketer Daily - Week in Review

May 15, 2016

Week's Top Articles

Understanding Native Advertising Trends in Asia-Pacific

Brands Worldwide Embrace Instagram

Women Help Power Up India's Mobile Gaming Industry

Younger Users in Japan Enthusiastic About (Free) Apps

Smartphone Shipments in China Decreased in Q1 2016

Interview of the Week
CMO One-to-One: Ensuring Brands' Video Ads Are Seen Across Screens as TV, Digital Converge

Extreme Reach is an enterprise software company that helps clients leverage video assets across linear TV and digital video. eMarketer spoke with Melinda McLaughlin, CMO of Extreme Reach, about how the company helps clients make sense of and use technology to ensure their ads reach consumers in the most targeted and efficient way.

Full Interview »

Melinda McLaughlin
CMO
Extreme Reach

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Chart of the Week

eMarketer Webinar: Customer Experience Strategy in an Always-On World

Customers are basing expectations today on their interactions with firms like Airbnb, Amazon and Uber. Register for eMarketer's upcoming webinar to learn how other companies are taking a more holistic, less channel-centric strategy around the customer experience to stay competitive. Reserve my seat.

Most Ad Tech Buyers Manage DMPs Internally

Media Companies Tap Virtual Reality to Drive Immersive Experiences

What Types of Marketing Messages Do Women Prefer?

Half of Digital Banking Subscribers in South Korea Are Active Users

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