Look beyond last-click — The Blended Attribution Playbook

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GUIDE The Blended Attribution Playbook Nothing is more top of mind for marketers than attribution, especially when it comes to measuring the impact of your online advertising. In this guide, learn: How last-click attribution models may result in the loss of business Potential benefits of adopting a blended attribution model Lookback window recommendations for your industry And more! DOWNLOAD THE FREE GUIDE →

To accurately measure the impact of online advertising, it's important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketing by examining both ad views and clicks. LEARN MORE

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