How to write meta descriptions for SEO: good and bad examples

SEW | Daily May 27, 2016 Following on from our detailed guide on writing title tags for SEO, today on Search Engine Watch we have our comprehensive guide for writing meta descriptions, including a handy optimisation checklist plus some good and bad examples. Today's Top Story How to write meta descriptions for SEO (with good and bad examples) What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? Can I see some good and bad examples? by Christopher Ratcliff Content Is content marketing really working? Advice and insight from #ClickZChat We talk a lot about content. How to make it, what makes it work, how to measure it's effects, if there's too much of it and more. The fact that we're a good few years into the content marketing revolution but we're still having these conversations is... Read more by Matt Owen Mobile Three tips to improve your mobile marketing from Nick Wilsdon, Vodafone While marketers realise the importance of mobile, many of them have yet to catch up with consumer expectations, or realise how SEO and mobile work together. Read more by Mike O'Brien Mobile design and the art of doing one thing well It's best to do one thing really, really well – is one of Google's "10 things" philosophy, written when the company was in its infancy. This is a great mantra for mobile projects to follow. Read more by Andy Favell PPC Five competitive advertising strategies to outsmart your competition It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft. Read more by Larry Kim SEO Why ecommerce sites should use both SEM and SEO for acquisition It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the rise of online users, it is important these retailers adopt a multichannel approach. Read more by Mark Haupt Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book