Google ad 4-pack now shown for 23% of all searches

SEW | Daily May 13, 2016 Today on SEW, we have some exclusive research from BrightEdge revealing that nearly a quarter of all search topics show a fourth paid ad. We look at what this means for search marketers and how they can achieve visibility for the most commercial search topics. Today's Top Story Google Ad 4-pack now shown for 23% of all online search topics Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid ad position for 'highly commercial' search terms, this fourth ad appears for nearly one-quarter of all search topics. by Christopher Ratcliff Sponsored Keyword Explorer - Moz's New, Powerful Keyword Research Tool Check out Moz's all-new keyword research tool featuring the largest English-language database for keyword suggestions! Prioritize your keyword lists with the most accurate Volume, Difficulty and Opportunity metrics. Try it free! Development Here's a new content marketing strategy documentation map The majority of enterprise content marketers don't have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven't yet bothered to write down their strategy. Read more by Chris Lake Events Food Tube: How video storytelling led to 2m YouTube subscribers What's the secret for Food Tube's successful YouTube presence and how can you create unique content in the food industry? Read more by Tereza Litsa PPC Everything you always wanted to know about programmatic but were too afraid to ask One of the biggest challenges to programmatic adoption is that people are afraid of it. Read more by Sophie Loras SEO SEO 101: eight simple ways to optimise your blog posts for search You don't have to be an SEO expert to optimise your content in just a few steps and improve your page's ranking on search engine results pages (SERPs). Read more by Tereza Litsa More News Why you NEED to raise organic CTR (and 4 ways to do it) Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry. Read more by Larry Kim Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book