eMarketer Daily - Are Retailers in Australia Meeting Consumer Expectations?

Digital buyers in Australia expect a lot when it comes to shipment tracking options. However, many retailers are not quite meeting these expectations, according to October 2015 research.

May 2, 2016  Send to a friend Are Retailers in Australia Meeting Consumer Expectations? Digital buyers in Australia expect a lot when it comes to shipment tracking options. However, many retailers are not quite meeting these expectations, according to October 2015 research. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Marketers' Analytics Strategies Extend to the C-Suite Data and analytics capabilities have become a top priority for businesses, with many organizations using the discipline to help gain a competitive advantage and improve the customer experience. In fact, many organizations place such high value on data and analytics that primary responsibility for the function lies with the company CEO. Read Article eMarketer Webinar: Will 2016 be the Snapchat Election? Many are dubbing 2016 the "Snapchat Election." Campaigns are using the social app to reach the coveted millennial demographic and gain attention in today's media environment where content is consumed in streams, feeds and snaps. But will 2016 really be the Snapchat Election? Register to find out. Digital Agencies Look to Invest More Money in Software and Hardware Senior-level digital agency professionals plan to make several business changes in 2016. According to a survey from Kentico Software and Millward Brown, many are looking to invest more money in software and hardware. Read Article  For corporate subscribers US Mothers as Influencers Online: Shifting from Blogs to Social Media Barbara Jones, founder and CEO of Blissful Media Group, a social influencer marketing agency, and One2One Network, talks about how brands can work with "influencer mothers" on social networks. An interview with: Barbara Jones Founder and CEO Blissful Media Group and One2One Network  For corporate subscribers Accelerated Mobile Pages: Google's Move to Make the Mobile Web Better eMarketer estimates the average US smartphone user will spend far more time each day using mobile apps than using mobile websites in 2016. One reason for the imbalance is mobile web pages tend to be slow and somewhat clunky, and often unreliable in terms of delivering a compelling user experience. Google, which has more interest than many in the mobile web, is trying to change that. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.