eMarketer Daily - Week in Review

Check out the week's top articles from eMarketer

May 1, 2016 Week's Top Articles Internet Users in Asia-Pacific Are Collecting More Devices Facebook Continues to Grow, Steadily Adding New Revenue Streams In China, Marketers' 2016 Spending Stays Steady Despite Downturn In Three Years, Analytics and Big Data Skills Will Be Most in Demand Mcommerce Means Convenience in Asia-Pacific Interview of the Week Breaking into the Brain: How Mobile Brings Brands Closer to Consumers Dr. Thomas Trautmann, certified neuromarketing instructor and business partner at SalesBrain, an advertising agency that uses neuromarketing to tap into the consumer's mind, talks about how the personal nature of mobile devices allows marketers to connect with the pain points of a brand's audience. Full Interview » Dr. Thomas Trautmann Certified Neuromarketing Instructor and Business Partner SalesBrain Share this: Chart of the Week eMarketer Webinar: Will 2016 be the Snapchat Election? Many are dubbing 2016 the "Snapchat Election". Campaigns are using the social app to reach the coveted millennial demographic and gain attention in today's media environment where content is consumed in streams, feeds and snaps. But will 2016 really be the Snapchat Election? Register to find out. More Articles Apple Pay Seen as a Luxury, Niche Service in China Paid OTT Video Not Yet a Mainstream Way to View Content in Japan Using Data in Predictive Analytics Helps B2Bs Throughout the Funnel Execs Look to Mobile-Focused Technology to Create More Effective Campaigns Send to a Friend » Newsletter Sign-Up » RSS Feed » Corporate Subscription » Advertise » Contact Us »

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