eMarketer Daily - What Attracts Ad Clicks in China?

Strong majorities of internet users in China say they pay attention to ads on a variety of websites—though they’re significantly less likely to actually click on them, research suggests. Relevance is key.

April 14, 2016  Send to a friend What Attracts Ad Clicks in China? Strong majorities of internet users in China say they pay attention to ads on a variety of websites—though they’re significantly less likely to actually click on them, research suggests. Relevance is key. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Is TV vs. Digital Video a Close Race? Americans are spending more time watching digital video on their computers and smartphones, while spending less watching traditional TV. However, according to eMarketer’s latest forecast on time spent with media, traditional TV still captures the lion’s share of Americans’ video-based attention every day, as well as most video ad dollars. Read Article eMarketer Webinar: Multichannel Marketing Few marketers have complete insight into their customers' journeys, but many have more actionable data than in the past. Register for complimentary eMarketer webinar to learn the current state of multichannel marketing and what marketers need to know to make the most of an increasingly complex, critical task. Register now. US Healthcare Execs Prefer Site Metrics to Patient Feedback on Content Marketing Eight in 10 of healthcare execs surveyed in December said they use website traffic as a measure of content marketing success. Another 57.1% of respondents say they measure time spent on their website when considering their ROI. Read Article Exclusive for eMarketer Customers Cross-Border Ecommerce 2016: A Country-by-Country Look at Consumer Behavior and Trends Digital buyers around the world enjoy shopping on foreign sites for a variety of reasons. Many retailers are finding that courting these border-hopping consumers can be profitable. Read Report Breakfast Becoming the Most Important Fast-Food Meal of the Day Consumer taste is changing how breakfast is being eaten at home and on the go in the US, and quick-service restaurants (QSRs) are scrambling to meet these demands. In turn, the brands themselves are one-upping each other with approaches that are cheaper and healthier—and serving breakfast any time of the day. Read Brief ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.